Who is this guide for?

Prospective Users
There are many different people who could benefit from using labour market information (LMI). They include:

Job Seekers

  • Plan education and career path by exploring current and future opportunities;
  • Research training programs and on the job skills upgrades;
  • Inform the job search with respect to where jobs are advertised, what industries are the most promising; and,
  • Gain insight into wages and benefits.

Students and Parents

  • Knowing what training and education programs are offered;
  • Understanding the cost of education compared to the expected wage on completion;
  • Forecasting the outlook is for different occupations and industries; and,
  • Knowing where jobs are advertised.

New Canadians

  • Outline where are the jobs located;
  • Describe what training and education programs are available;
  • Highlight industries/sectors that growing or expected to grow; and,
  • Information about experience class / express entry.

Business / Economic Development

  • Critical information about businesses operating in the area;
  • A summary of the labour force that supports these businesses; and,
  • Indications of businesses that could be attracted to the region in support of the current and future needs of a local economy.

Entrepreneurs, Business Owners & Managers

  • Evaluate the market in order to ensure current labour compensation is at a level that will encourage the retention of staff;
  • Get a solid understanding of what skills are available and where the skilled workers are;
  • Competitive analysis/advantage;
  • Where to invest/locate, business expansion planning; and,
  • Demographic trends.

Educators and Trainers

  • Occupational projections and current hiring patterns provide insights into the current and future demands of the area;
  • Educators and trainers can use insights to guide programming decisions and skills development; and,
  • LMI can provide an indication of how content can be framed while delivering it to students.

Guidance & Employment Counsellors

  • Search occupations to explore their potential;
  • Learn more about occupations of interest;
  • Chart education and training pathways needed to achieve goals;
  • Navigate NOC codes based on an individuals skills, talents, and interests; and,
  • Educate clients to use LMI.

Policy Makers

  • Where to invest in programming;
  • Demographic trends that inform infrastructure planning; and,
  • Research efforts to build evidence to support decision making.

People Currently Employed

  • Understanding the state of regional labour markets to inform career path decisions