Who is this guide for?

Prospective Users
There are many different people who could benefit from using labour market information (LMI). They include:

Job Seekers
Plan education and career path by exploring current and future opportunities;
Research training programs and on the job skills upgrades;
Inform the job search with respect to where jobs are advertised, what industries are the most promising; and,
Gain insight into wages and benefits.

Students and Parents
Knowing what training and education programs are offered;
Understanding the cost of education compared to the expected wage on completion;
Forecasting the outlook is for different occupations and industries; and,
Knowing where jobs are advertised.

New Canadians
Outline where are the jobs located;
Describe what training and education programs are available;
Highlight industries/sectors that growing or expected to grow; and,
Information about experience class / express entry.

Business / Economic Development
Critical information about businesses operating in the area;
A summary of the labour force that supports these businesses; and,
Indications of businesses that could be attracted to the region in support of the current and future needs of a local economy.

Entrepreneurs, Business Owners & Managers
Evaluate the market in order to ensure current labour compensation is at a level that will encourage the retention of staff;
Get a solid understanding of what skills are available and where the skilled workers are;
Competitive analysis/advantage;
Where to invest/locate, business expansion planning; and,
Demographic trends.

Educators and Trainers
Occupational projections and current hiring patterns provide insights into the current and future demands of the area;
Educators and trainers can use insights to guide programming decisions and skills development; and,
LMI can provide an indication of how content can be framed while delivering it to students.

Guidance & Employment Counsellors
Search occupations to explore their potential;
Learn more about occupations of interest;
Chart education and training pathways needed to achieve goals;
Navigate NOC codes based on an individuals skills, talents, and interests; and,
Educate clients to use LMI.

Policy Makers
Where to invest in programming;
Demographic trends that inform infrastructure planning; and,
Research efforts to build evidence to support decision making.

People Currently Employed
Understanding the state of regional labour markets to inform career path decisions